Successful retail outlets aren’t just a result of
good marketing or branding. Factors such as the shop front, visual display and
floor layout are very important to entice customers into the shop, and to move
them through the areas that are most likely to maximise sales.
Today’s bricks and mortar retail stores have to
compete with the ease and convenience of online shopping, so it’s even more
crucial to make a great first impression and give your customers the sensory
shopping experience they’re missing online.
Before your customer even enters your store they
notice how it looks from outside. A visually appealing or easy to recognise
store front is the first step to tempting customers inside.
If you’re a well-known brand, your target market
already knows you and wants to browse and buy from you, so make it easy for
them to find you with proper placement of signage to encourage brand
recognition.
If you’re a newer, less well-known business, or
you’re targeting a different sector of the market, make it clear what it is
you’re offering with interesting and well-placed shopfront entries and displays
that appeal to the type of customer you want to attract.
Once your customers enter your retail outlet there
is often a clear space where they can stop and get a feel for whether this is
the right store for them.
This is where they’ll decide if they’re going to
stay or leave, so keep this space uncluttered to avoid overwhelm.
How your retail space is designed will determine
where customers move to next, so you can direct the flow of traffic with good
design that creates clear paths for customers to follow.
This is where superior design can have a huge
impact on whether a business does well, or not.
Providing a visual and tactile experience is one
of the major reasons people shop in person. Provide the right kind of visual
merchandising with great lighting and wall displays offering the chance to
touch the products.
People love to feel the merchandise and imagine
owning and using it at home and in their daily life, so provide space to do
that with comfortable seating as well.
It’s what’s
missing when you shop online so give your customers what they want.
Create visual breaks with signage and displays to
slow customers down so they’re not rushing through your store without seeing
all the great things you’re offering.
Your business is unique and your retail space
should reflect that with customised floor plans, lighting and merchandise
displays for optimal customer flow and sales.
When you choose RSF Commercial Interiors to design
your retail space you’ll benefit from personalised services and your own project
manager to oversee everything.
We have a large contractor base around Australia
with high quality contractors dedicated to providing outstanding workmanship.
We offer a complete service, from initial
design to finished result, with in-house joinery services
to manufacture your custom retail space with better control over changes and
design specialties.
At RSF Commercial Interiors we specialise in
commercial and retail fitouts, fully customised to make the most of your
available space and lead to more sales for your business.
For further enquiries or expert advice on your
commercial interiors and shop fitting requirements, please call us on 02 6592
0555 or visit our contact
page
and fill out the relevant form and we’ll get back to you as soon as possible.
